Question 4.
Thursday 14 May 2015
Question 2.
How effective is the combination of your main product and ancillary texts?
Before starting our ancillary tasks my group sat down and discussed what we could do to link all the tasks. We decided to use the same colour scheme and font for all the ancillary tasks, as well as the same type of pictures, coordinated from the same shoot. To match the ancillary texts to the main product we made sure they we very slick, professional and simple, with not too much pattern or colour in one picture. We also matched many of the colours used in the video to the website and digipak, this was easy because we used a lot of black and white in the video to keep up this classy image for the artist. We kept our artist in many of the same costumes from when she was performing in the video when we took the pictures of her for the digipak and website. We also used the same style of make up to maintain her image in the ancillary tasks. We used the same locations on the photo shoot that we did for our ancillary texts as the location we used for the music video, the studio location and the alley way outside to give the pictures the same urban feel. With the same stylised black dress and slick outfits we managed to link the texts with the same style. This will mean the website and digipak will appeal to the same urban, stylish target audience that our music video appeals to. In our ancillary texts we made sure that she came across with the same personality. She comes across as the same relaxed, relatable artist as she did in the main task. This is because we wanted her to stay relatable for her audience with her looking into the camera in two of the images.
For our digipak, we used bright lighting for the shots inside the studio, with bright colours. We used photoshop to make her eyes brighter and colours bolder to make her features stand out. However, we used the digipak to portray a more serious side of our artist. We used the music video to convey many more sides of our artist, she seems fun with a lot of shots of her smiling and dancing, however, in the digipak the shots we used show her as a lot more serious and sultry. In many of the images we used she is not looking at the camera which makes her seem more emotional especially with the text.
Although this was not our main marketing angle as we aimed for her to be relatable and down to earth, there was a certain mystery about her which we wanted to keep as it kind of incised the target audience, wanting to find out more about Luna. This is clear in these shots of the music video. They have a dark lighting which creates an ambience about her. This then fits well with the opening image of the website where her hair is covering her eyes. We can only see the side of her face so the only feature depicted are the
lower side of her lips and nose.
How effective is the combination of your main product and ancillary texts?
Before starting our ancillary tasks my group sat down and discussed what we could do to link all the tasks. We decided to use the same colour scheme and font for all the ancillary tasks, as well as the same type of pictures, coordinated from the same shoot. To match the ancillary texts to the main product we made sure they we very slick, professional and simple, with not too much pattern or colour in one picture. We also matched many of the colours used in the video to the website and digipak, this was easy because we used a lot of black and white in the video to keep up this classy image for the artist. We kept our artist in many of the same costumes from when she was performing in the video when we took the pictures of her for the digipak and website. We also used the same style of make up to maintain her image in the ancillary tasks. We used the same locations on the photo shoot that we did for our ancillary texts as the location we used for the music video, the studio location and the alley way outside to give the pictures the same urban feel. With the same stylised black dress and slick outfits we managed to link the texts with the same style. This will mean the website and digipak will appeal to the same urban, stylish target audience that our music video appeals to. In our ancillary texts we made sure that she came across with the same personality. She comes across as the same relaxed, relatable artist as she did in the main task. This is because we wanted her to stay relatable for her audience with her looking into the camera in two of the images.
When filming the music video we thought this image had a nice light, it made her stand out but also standing in front of a garage style door makes her seem down to earth with her audience. We thought it promoted her well so we took a picture of the same shot to use in our digipak as well as using the moving shot in the video. This really connects the video and the digitpak as it is the same shot. She is also singing in this image. This represents to the audience how musical she is and how she is about the music. Where as the other images depict her posing to the camera, this shows her doing what she loves, this will also promote the video as if it is giving a teaser, an advertisement for the video to come.
This allows her audience to connect with her on a more emotional level, where they can see the deeper side to her. Especially because the the song she is performing in in the music video is a lot more up beat and fun.
For the website we kept it in the same styles as the digipak. Again using a photo shoot from the same locations. Although we did use the same styles and location we did not use the same pictures and we made sure we took photos with a wide range of angles and styles to create variation with our artist so it is not repetitive and boring. We decided to use this picture to open the website because it maintains a sense of mystery with our artist. Although she is very relatable, she is still quite ambiguous for example for most of the images in the digipak she is not looking at the camera and s lot of the images are relatively dimly lit often with black backgrounds. Along with this in the music video there are many shots that depicts fragmented parts of her body.
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